Be the answer when customers ask AI

Local SEO and AI search for contractors.

We help plumbers, electricians, HVAC contractors, and roofers get found in Google and recommended by ChatGPT, Perplexity, and Gemini.

Book a 15-min call → See plans & pricing

02 The shift nobody's talking about

Your buyers stopped
searching like it's 2018.

They're typing full questions into ChatGPT. They're scrolling Google's AI Overviews instead of the blue links. They're asking Perplexity "best plumber in my zip code" and getting one answer back.

Most local agencies are still doing the same things they did in 2018. We're not.

Engines we track for every client

Google, ChatGPT, Perplexity, Gemini, and Microsoft Copilot. Visibility audited every month.

2023

When we started doing this work

While most local agencies still hadn't heard of GEO, we were already building the playbook at the enterprise level.

Other agencies in your market doing this

AI search visibility for local trades is wide open. First movers compound for years.

03 What we do

Two disciplines.
One goal.

Get you found by the customers you want, in the places they actually look. Across Google, ChatGPT, Perplexity, Gemini, and whatever's next.

SEO

Local search visibility

Google Business Profile optimization, service-area pages, citation building, technical SEO, schema markup, review acquisition, link building. The fundamentals, executed at director level.

AI Search

AI search visibility (GEO)

Generative Engine Optimization. Tracking and improving your visibility in ChatGPT, Perplexity, Google AI Overviews, and Gemini. Almost nobody serving trades is doing this yet. We're already three years deep.

Google Local Pack and map showing top plumbing businesses in the Hicksville and Bethpage area with star ratings, review counts, and contact options — The Local Pack (the top three businesses shown above the regular results) captures the majority of "near me" search clicks. We get trades businesses ranked here through Google Business Profile optimization, schema markup, and local content built for the way customers actually search.

Google AI Overview answering a homeowner question about boiler replacement cost on Long Island, citing a local HVAC business as the source — Google's AI Overview now answers customer questions directly, citing specific local businesses as the source. The brands AI cites are the brands customers call.

04 Three plans, one philosophy

Productized.
Transparent.
Built to actually work.

Local Visibility

$1,500/mo

The foundation. GBP, citations, service pages, reviews. For single-location trades starting from zero.

Details →

We don't promise rankings.
We promise the work.

No 12-month contracts.

After your initial 6-month build phase, you go month-to-month forever. Long contracts protect bad agencies.

No kill fees.

You shouldn't have to pay an agency to stop doing bad work for you. If we're failing, just go.

No AI sludge content.

Real content, written by humans who understand your trade. Search engines can tell the difference. So can your customers.

No "page one in 90 days" lies.

Anyone who guarantees rankings is lying. We guarantee deliverables and communication. The work compounds from there.

A note from the founder

I've spent years running SEO and AI search strategy at the director level, leading programs for Fortune 100 brands across finance, beverage, and B2B services.

What I learned: the same playbook that wins for enterprise clients scales down beautifully for local trades. Most local SEO agencies are running 2018 tactics with a 2024 invoice. That gap is the reason Alcazar Media exists.

No account managers. No offshore content mills. Just senior-level work for the trades who deserve it.

Alcazar Media

Ready to talk?

15 minutes.
No pitch.
Useful either way.

I'll show you exactly where you stand in Google + AI search, and you can decide whether working together makes sense.

Book a 15-min call →