01
Google Business Profile
Claim, optimize, monitor. Weekly posting cadence. Categories, services, products, photos, Q&A. The single highest-leverage asset in local search, and most local businesses leave it half-built.
Services
Two disciplines.
One outcome.
Get found where your customers actually search. Google, ChatGPT, Perplexity, Gemini, and whatever comes next. Here's exactly how.
01 / SEO
Local search
visibility.
The fundamentals, executed at director level. Most local SEO is commodity work done badly. We do it the way a Fortune 100 account would be run, just scaled down for your business.
Where we put your business
- Google Business Profile
- Yelp + BBB
- Angi + HomeAdvisor
- Nextdoor
- Trade associations (PHCC, NECA, ACCA)
- Chamber of Commerce
- + 40 more per month
02
Service & service-area pages
The pages that actually rank for 'plumber in [city]' searches. Built around real intent, structured for AI retrieval, with proper schema. Not 600-word fluff. Actual answers.
03
Local citation building
Consistent NAP across the 50+ directories that matter for your trade. Trade-association listings (PHCC, NECA, ACCA), chamber of commerce, BBB, vertical-specific directories.
04
Technical SEO
Core Web Vitals, schema markup (LocalBusiness, Service, FAQ, Review, AggregateRating), sitemap, robots, mobile experience, internal linking architecture, redirect cleanup.
05
Review acquisition system
Automated workflow that requests reviews from happy customers at the right moment. You approve every send. Builds review velocity, which is Google's strongest local ranking signal.
06
Off-page authority
Trade association memberships you already pay for. Local press outreach when you do community work. HARO and Featured pitches. Local sponsorships. The earned, defensible kind of authority.
Competitor 1 Competitor 2 Competitor 3 02 / AI SEARCH
AI search
visibility (GEO).
Generative Engine Optimization. The discipline of making sure your business shows up when customers ask AI for recommendations. Almost nobody serving trades is doing this yet. We have been running it at the enterprise level since the technology emerged.
AI engines we track monthly
- ChatGPT
- Perplexity
- Google AI Overviews
- Gemini
- Microsoft Copilot
- + emerging engines as they launch
01
AI visibility tracking
Monthly audits across ChatGPT, Perplexity, Google AI Overviews, and Gemini. Are you appearing in answers for the queries that matter? Where? Why or why not? Side-by-side competitor comparison.
02
AI-readable content
Content structured the way large language models retrieve information. Clear questions, answer-first sentences, definition-style intros, structured FAQs. Same content also performs better in traditional search.
03
Entity-based SEO
We make sure Google, Bing, ChatGPT, and Perplexity all understand your business as a thing in the world, not just a website. Consistent identity signals across every touchpoint the web indexes.
04
Custom schema implementation
Beyond LocalBusiness. Service, Offer, FAQ, HowTo, Review, AggregateRating, and BreadcrumbList. Properly nested, validated against Schema.org and Google's Rich Results Test.
05
Knowledge graph signals
Wikipedia adjacency strategy (the legitimate kind, not spam). sameAs schema linking every social, citation, and association membership. Knowledge panel claim where applicable.
06
AI training source citations
Citations on the sites that AI models actually crawl when learning about local businesses. The 'who is this company' question, answered consistently across the web.
03 How an engagement actually goes
Six months to foundation.
Twelve months to dominance.
M1
Foundation
Audit, GBP claim/optimization, schema baseline, technical fixes, competitive analysis, keyword map. First service page built.
M2
Build phase
Service pages multiply. Citations submitted. Review system activated. First monthly report. Rhythm established.
M3
Authority
Content cadence in motion. Link outreach active. Mid-engagement strategy review. Quarterly CRO baseline.
M4–6
Compounding
Rankings begin moving meaningfully. GBP calls trending up. First quality backlinks landing. Foundation set for sustained growth.
M6
Review
Full 6-month retrospective. Side-by-side performance vs. baseline. Decision: continue month-to-month, expand scope, or part ways.
M7–12
Dominance
Top 3 map pack for most priority queries. Measurable AI search visibility. The compounding really kicks in.
Want a walkthrough
of your current visibility?
Book a 15-minute call. I'll show you exactly where you stand in Google and AI search for your priority queries. No pitch unless you ask for one.
Book a 15-min call →