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About

Built by someone
who has done this
at the enterprise level.

The gap between how enterprise brands do SEO and how local trades do SEO is enormous. The playbook scales down far better than anyone realizes. That gap is the whole reason this company exists.

I spent years at the director level running SEO and Generative Engine Optimization programs for Fortune 100 brands across finance, beverage, and B2B services. The rigor was real and the stakes ran into the millions. Part of that work meant building AI search visibility back when most agencies still thought GEO meant geographic targeting.

Then I looked at the trades businesses I actually knew. Friends with HVAC companies. My own plumber. A roofer my brother worked with. Every one of them paid $800 to $1,500 a month for SEO that was a fraction of what enterprise clients get. It did not have to be that way. Nobody had simply bothered to bring the real playbook down to them.

So I built Alcazar Media to do exactly that. Senior-level SEO, plus the AI search work almost nobody in local has touched yet, for trades who deserve real expertise instead of commodity output.

Alcazar Media

Principles How we work

Five things that make us
different on purpose.

01

No account managers.

You work directly with our team. Every email, every call, every monthly report. There's nobody between you and the work.

02

No offshore content mills.

Content is written by humans who actually understand your trade. Search engines can tell the difference. So can your customers.

03

No 12-month contracts.

After your initial 6-month build, you go month-to-month forever. We earn the relationship, every month. Long contracts protect bad agencies.

04

No ranking guarantees.

Anyone who promises page 1 in 90 days is lying. We guarantee the work itself. Specific deliverables, specific communication, and money back on any month we miss.

05

No scope creep.

What's in your plan is what we deliver. We won't push add-ons mid-engagement. If you need something out of scope, we tell you straight.

Good fit

We work well with

  • Owner-operated trades doing $1M–$10M revenue
  • Single-location and small multi-location operators (up to 5 trucks)
  • Businesses that understand SEO takes 6+ months to compound
  • Owners who want a senior strategist, not a junior account manager
  • Trades who care about reputation as much as ranking
  • Operators thinking about how AI search will reshape their lead flow

Not a fit

We're honest when

  • You need results in 30 days. SEO does not work that way.
  • You want to spend under $1,500 a month. We will point you to DIY tools.
  • You will not commit to a 6-month minimum. The work needs time.
  • You want paid ads run too. Different skillset, and we will refer you out.
  • You are an enterprise franchise with 20-plus locations. We stay small by design.
  • You need heavy social media management. That sits outside our scope.

Curious if we're a fit?

Let's find out.
15 minutes. No pitch.

Book a 15-min call →