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Journal

Notes on what's
actually working.

Short essays on local SEO, AI search visibility, and the playbooks we run for trades. No fluff. No "ultimate guides." Just what's true right now, and what's changing.

Coming soon

The first essays drop
in the next few weeks.

We're writing the kind of stuff we wish existed when we first started working in this space. Honest, specific, and useful. Things like:

  • "What ChatGPT actually 'sees' when it recommends a plumber"
  • "The Google Business Profile mistakes that are costing trades 30% of their calls"
  • "How to tell if your SEO agency is actually doing the work"
  • "The difference between SEO and GEO, without the jargon"
  • "Why most local rankings move in months 4–9, not month 1"

Want first reads when they drop? Send a quick note and I'll add you to a small list. No spam, no daily emails, no "10 SEO secrets you won't believe" garbage.

Send a note →